Having a well-structured website is essential for attracting and retaining visitors. However, some mistakes can compromise the user experience, negatively affecting how customers perceive your brand and ultimately impacting sales. Today, we’ll share three of the most common mistakes that should be avoided:
Slow Website
Few things drive visitors away faster than a website that takes too long to load. We live in an age of immediacy, where loading times must be quick. Studies show that 47% of users expect a site to load in under 2–3 seconds. A slow website creates a frustrating user experience and can harm your search engine rankings on platforms like Google.
How to fix it:
Optimise images before uploading them to your website.
Use caching tools to improve performance.
Consider using a CDN (Content Delivery Network) to speed up loading times globally.
Poorly Intuitive Navigation
If visitors can’t find what they’re looking for within a few clicks, they will likely abandon the site. Confusing menus or poorly structured navigation create a frustrating experience and can drive away potential customers. When it comes to building a website, less is more.
How to fix it:
Organise menus logically, with clear and well-defined categories.
Include a visible, functional search bar.
Conduct usability tests to identify issues and make adjustments.
Not Being Mobile-Friendly (Adapting to Mobile Devices)
Currently, over 50% of internet traffic comes from mobile devices, yet many websites are still not optimised for them. A website that doesn’t adapt to screens of various sizes makes navigation difficult and may prompt users to abandon it.
How to fix it:
Use a responsive design that automatically adjusts to any device.
Test the website on various screen types (mobile phones, tablets, and desktops).
Avoid using Flash content, as it’s not supported by most mobile devices.
Conclusion
These three mistakes could be compromising your website's performance and driving potential customers away. Ensure that your website is fast, intuitive, and adaptable to all devices.
When you need help optimising your online presence, at Amarca we can transform your audience’s experience by creating customised websites with a cohesive and attractive visual design, and a simple, fast, and intuitive user experience.
For more information, email us at geral@amarca.pt or call us on 911 523 454.
