Praia das Conchas is a project rooted in the founder’s family history. The name refers to the beach where her grandmother lived, a place that directly influenced the identity of the project. The brand is built on this connection to place and memory, valuing its origins and the history associated with the space. This background was essential in defining the concept and shaping the visual identity of the project.
The visual identity project for Praia das Conchas was developed from the need to translate a personal story into a structured brand. The logo was designed based on the shell symbol, incorporating the idea of roots as a direct reference to the origin and history of the project.
The visual identity was consistently applied across several brand assets, including business cards, letterhead, greeting cards and other institutional materials, ensuring visual coherence and clear brand communication.
The Praia das Conchas website was developed as an integral part of the branding project. Its structure, design and content were created to present the client, provide context for the project and reflect the defined visual identity. The website serves as a central communication platform, bringing together key information about the project and its background.
This project included the development of the logo, visual identity, institutional materials and the website praiadasconchas.pt, ensuring alignment between the concept, the narrative and the brand’s digital presence.
