Helder Gym was founded in 1993 with a very specific audience: true bodybuilding enthusiasts. Over the years, the brand evolved alongside its members and the surrounding community, transforming into a more family-oriented and welcoming gym, with a strong commitment to health and well-being for all ages. Today, it is recognised as a complete fitness space for those who seek to train with quality, focus and comfort, in a professional and close-knit environment.
The challenge presented to us was clear: to breathe new life into the brand without losing its essence. At Amarca, we led a complete rebranding process, from the creation of a new logo—more contemporary and aligned with the brand’s positioning—to the development of all visual materials. We designed business cards, flyers, shop window decoration, interior signage, as well as communication and promotional videos.
Every detail was carefully considered to ensure a coherent, modern and impactful visual identity. The result? A renewed brand image that honours its history while opening the way to its future.
